Jetstar calls out to all "Lobang Kings" and "Bargain Queens"

Jetstar has released its revamped membership programme, Club Jetstar, which was launched in Singapore in 2014. Aimed at “Lobang Kings and  Bargain Queens in all of us”, which is Singlish for deal-seekers, the airline said the loyalty programme guarantees only the best deals for serious travel bargain hunters.

The airline also released a short promotional video, Jetstar Top 5 tips from Singapore’s best bargain hunters, featuring “lobang kings and queens from all walks of life” sharing their top money-saving tips. Watch the video here.

The promotional video was released in line with a competition offering $2,500 worth of Jetstar vouchers to five people with the best money-saving advice. These are a few of the strategies the company adopted to promote Club Jetstar.

“Club Jetstar is the only programme offered by a low-cost carrier in Asia which gives members unbeatable lobangs (bargains), and we are very excited to launch this privilege in Singapore, where savvy customers will be sure to sign up in a heartbeat and save when they fly with Jetstar, whether they’re travelling in Asia, Australia or Japan,” Chantal van Wijnbergen, regional marketing manager, SEA, said.

The new Club Jetstar costs SG$48 to join, with an annual membership fee of SG$49, which is waived for the first year. According to Jetstar, members will be able to enjoy benefits such as, exclusive member-only fares on selected flights across the Jetstar network, 20% discount on baggage and seat selection, on all flights, early access to the biggest sale events and partner offers. Furthermore, the company added that the deals can be shared with up to four friends and family members, as long as they are included in the same booking, and travelling with the Club Jetstar member.

This is not the first time Jetstar banks on Singlish as part of its campaigns. Last year, in celebration of the nation’s  51st National Day celebrations, Jetstar introduced Singlish announcements on 9 August 2016.