LOOK Jetstar brings Singlish flights to life this National Day

In celebration of the nation’s  51st National Day celebrations, Jetstar will be introducing Singlish announcements on 9 August 2016. Customers flying into Singapore on selected Jetstar flights can expect to hear a Singlish version of the familiar on board announcements, made by the pilots and cabin crew.It also launched an all-inclusive one-way sale fare of SG$51 to various local favourite destinations such as Bali, Hong Kong and Taipei.“Faster cheong and book at jetstar.com, mai tu liao! So cheap don’t buy you rugi!” the press statement read.https://www.youtube.com/watch?v=gXYL4IPw9lY&feature=youtu.beThe new campaign follows an April Fool’s Day prank launched earlier this year, which saw the airline carrier Jetstar proudly crowning Singlish as its official customer-facing language. This, it claims was its first step towards greater market localisation.https://youtu.be/YaKz1yDJi5MThis is not the first time the flight carrier has localised its marketing efforts, showing sensitivity towards local cultures and holidays.It also launched a campaign during the Chinese New Year period last year, which matched singles through the power of the zodiac and gave them a chance to escape the judgment of singlehood from relatives during the holiday season and possibly “meet their true love”.All campaigns were conceptualised by AKA Asia.https://youtu.be/H2UTmvzR5PgRead also: Can brands make money off content?