Jeff Chan joins Alchemy Asia to form PR arm

Jeff Chan, managing director of Cohn&Wolfe-impactasia Hong Kong, has joined independent branding outfit Alchemy Asia to form a new PR division - Alchemy Communications.

Chan will lead the new practice and work in tandem with the Alchemy Asia’s strategy, branding, digital and communication teams.


Chan has 10 years PR and communications experience working with a wide spectrum of brands such as Mandarin Oriental Hotel Group, Pernod Ricard, The Hong Kong Jockey Club and the newly launched PMQ in Aberdeen Street.

“Our key focus is to create a holistic brand solutions for existing and future Alchemy clients by developing new offerings in PR, social media, events and integrated marketing communications,” she said.

The initial focus of the new division will be on areas Chan knows well from her past experience - hospitality, travel & tourism, corporate and professional services.

Alchemy’s roster financial clients will also be early beneficieries of these new capabilities.

“Alchemy Asia ​is committed to offering breakthrough strategies and brand solutions​​ for our clients and ​the formation of Alchemy Communications is a natural ​evolution for the company," said Alchemy’s CEO, Charles Brian-Boys.

“Jeff has the entrepreneur​ial character, energy and spirit, as well as the experience and skill-sets, to significantly contribute to a successful partnership that plays ahead of the game.

"This is very much the integrated, total marketing solution that clients are increasingly demanding for today’s marketplace," he added.

Alchemy Asia’s service currently spans disciplines including strategy, creative, design, branding and digital solutions. Clients include, among others, AIA regionally, The Economist Group, Kowloon Dairy, Pfyzer and Kerry ​Properties.

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