JD.com to open major art museum in Shenzhen

Chinese eCommerce giant JD.com has launched JD Museum, an institution dedicated to contemporary visual and performing arts and culture. Set to open in late 2027, the museum will be a flagship feature of the company's new headquarters within the Shenzhen Bay Super Headquarters Base.

The museum will be situated in a building designed by architect Büro Ole Scheeren, described as a "Scenic City", with spatial design by Neri&Hu Design and Research Office. Encompassing more than 10,000 square metres, the museum will have dedicated facilities for live performances, immersive installations, exhibitions, participatory workshops, and creative retail.

Rooted in JD.com's mission of "Making lives better through technilogy," JD Museum is dedicated to connecting people through art and technology. The museum will engage with artists and audiences in achieving excellence and cultivating shared values, modeling a future lifestyle through exhibitions, education, research, publishing, commissioning and collecting.

Meanwhile, the programme will focus on art as a cross-disciplinary experience. In addressing the pressing issues of today—technology, ecology, urbanism—by balancing technological progress and tactile human experience, the Museum will emphasise the work of translation and presentation, promoting accessibility to young people and the local community.

To mark its official opening in 2027, the JD Museum will launch a global pre-opening initiative called "Unboxing JD Museum." It will invite creative input from artists, curators, architects, as well as the brand's employees, their families and friends.

It will feature a pop-up workshop and exhibition series utilising JD.com's iconic delivery boxes. Further details on the open call, exhibition tour, and employee participation initiatives will be announced later in 2026.

Under the direction of the museum committee, JD Museum is led by executive director Robin Peckham, heading a dedicated Shenzhen-based team.

"I am thrilled to help launch a new cultural chapter for a company that is already one of the most fascinating stories in the development of the Chinese technology sector," said Peckham. "Shenzhen feels like the most exciting place in the world to explore the intersection of art and technology right now."

MARKETING-INTERACTIVE has reached out to JD.com for more information.

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