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JD.com opens largest interactive offline store in Western China

JD.com has opened its largest offline store in Chongqing today, offering products from more than 1,000 local and international brands to celebrate Singles’ Day.

The store, JD E-SPACE, spanning 50,000 square metres, features a wide variety of products, including electronics, home appliances, digital accessories, health, fitness and beauty products, and office supplies.

To further enhance the shopping experience, the store also features some brand-experience zones such as Apple’s largest authorised offline experience store; Microsoft’s first future-smart home experience area in China; General Electric’s first omni-channel home appliances store in China; and scooter manufacturer Ninebot’s first authorised offline experience store in China.

Yang Zisheng, head of offline business at JD Home Appliances, said: “Equipped with the most advanced technologies and state-of-the-art products, JD E-SPACE provides consumers not only shopping convenience, but also an immersive and interactive experience.”

Other than products, JD.com said that JD E-SPACE is also the only store offering 5G network coverage in China. The store also features dynamic price tags to ensure store prices are aligned with online prices; QR codes for consumers to place orders instantly; and robots to guide customers and introduce products.

To buy products, consumers can scan a code to buy and have items delivered to their homes by JD Logistics, usually within 24 hours, or they can complete their purchase on-site and carry home in-stock products immediately.

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