JCDecaux Singapore signs exclusive media partnership deal with Shaw Theatres

OOH Media company JCDecaux Singapore has won the exclusive media partnership for Shaw Theatres.

For more than a decade, JCDecaux has been the exclusive media partner of Cathay, Filmgarde and WE Cinema Operators in Singapore. Further strengthening its cinema advertising network to deliver increased reach and coverage to advertisers, the new partnership grants JCDecaux the exclusive rights to manage the on-screen advertising for Shaw Theatres around the island, including the new Cineplex located at Punggol Waterway Point opening early 2016. This is in addition to media spaces at Shaw House.

“We are delighted to have been chosen by Shaw Theatres as their exclusive media partner. JCDecaux has a long history and deep experience in the cinema advertising industry in Singapore. Our new partnership with Shaw Theatres will deliver a superior cinema advertising product for advertisers in addition to a greatly enhanced audience,” said Ashley Stewart, managing director, JCDecaux Singapore.

“Shaw Theatres is pleased to work with JCDecaux as our exclusive media advertising partner. JCDecaux is responsive, open to changes and innovation in the cinema landscape, which is in line with Shaw Theatres’ mission. We are always looking to improve our Customer’s experience with best in class technology and experiences with partners such as IMAX and JCDecaux.” Mark Shaw, executive vice president, Shaw Organization added.