JCDecaux expands OOH options

Out-of-home (OOH) advertising company JCDecaux launched a 23 square metre lightbox on the building façade of Shaw House, expanding its media offering with the new outdoor site.

The new site was launched on 5 May, promoting upcoming movies such as Warcraft: The Beginning and Teenage Mutant Ninja Turtles: Out of the Shadows which is set to land in theatres on 9 June and 2 June respectively.

“This well-positioned illuminated advertising site offers advertisers the opportunity to extend their campaign footprint beyond the cinematic environment for greater brand visibility and exposure,” according to a statement from JCDecaux shared with Marketing.