JCDecaux Cityscape: Data Solutions rejuvenates OOH media, available to HK advertisers

This post was done in collaboration with JCDecaux Cityscape. 

Out-of-Home media (OOH), the oldest advertising platform in history, has embarked on its digital transformation journey for more than 10 years. Yet, the process is still ongoing. JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, launched a brand-new portfolio of global and local data-driven solutions in 2021 to standardise and platformise a large set of data for OOH clients under three core pillars – Optimise, Engage and Evaluate. They are designed to help advertisers achieve their marketing objectives by using OOH and understanding its performance in combination with other media, particularly mobile. 

The new JCDecaux platformised Data Portfolio allows advertisers to plan global and regional campaigns in key cities, including Tokyo, Singapore, Sydney, Paris, London, and New York, using the same currency and KPIs to easily track and compare performance across the border.

  to deliver on planning, content delivery and creativity

 to connect with your audience more effectively and efficiently

 to understand the performance of your OOH campaign

JCDecaux Data Solutions is a combination of in-house products and solutions developed by a new team of 50 JCDecaux data specialists and third-party data solutions including telcos and sensor suppliers. Today, JCDecaux Cityscape, a subsidiary of JCDecaux SA, has made the Data Solutions available for the Hong Kong market. In 2018, JCDecaux Cityscape initiated its digital transformation journey by introducing the market’s first sensor-based real-time impression measurement model to the Bus Shelter Network on Hong Kong Island, building a solid foundation for the launch of subsequent Programmatic Digital Out-of-Home (pDOOH) offering in September 2021. 

Thanks to its comprehensive set of Data Solutions, JCDecaux Cityscape clients are now able to understand audience hourly patterns, define specific audience targets, compare different options, optimise their creatives, change them dynamically and measure their campaign success across multiple KPIs.

 Why limiting your investment decision strictly to location and price when you can now utilise data to choose the best target audience, understand when and where to reach them effectively, and measure the return on your investment with accuracy? 

Get to know…

1. … when is the best hour to generate the most impressions?
2. … where and when to reach your target audience?
3. … which advertising touchpoints are near your points-of-sale?

Contact us now and utilise data to make smarter decisions.

Want to learn more?

JCDecaux Cityscape’s Data Solutions webinar is now open for registration. Drop us a note to arrange a session. The next chapter about JCDecaux’s latest Programmatic Development will be published in mid-May, stay tuned.