Jaguar Land Rover drives off with Chai Indonesia

Jaguar Land Rover (JLR) Indonesia has appointed Chai Indonesia to undertake creative duties. The appointment runs until March next year and covers the Indonesia market.

Through the appointment, JLR and Chai aim to propel awareness and sharpen the positioning of both brands, in line with JLR's global communication strategies. This is along with an out-of-the-box Indonesian twist.

“Jaguar and Land Rover are iconic brands that set industry standards across the world. And in Indonesia, we still have so much more potential to explore. We were looking to partner with an agency that doesn't follow the norm, and can come up with innovative creative solutions across everything from digital to on-ground activation; and in Chai, we're confident we've found the right fit,” Roland Staehler, COO, JLR Indonesia, said.

"Having an opportunity to work on brands like Jaguar and Land Rover is awesome! The luxury automotive category is challenging, but JLR has some great vehicles, miles ahead of anything else, and we're looking forward to doing some interesting work that will help bring these brands alive to discerning Indonesian customers,” Rajesh Menon, CEO, Chai Indonesia, said.