Jaguar Singapore, distributed by Wearnes Automotive, has launched a chatbot to elevate customers' experience beyond the showroom. Called the "Jaguar Bot", the chatbot is programmed to answer vehicle-related questions on Jaguar’s latest electric vehicle, with information on battery warranty and service intervals.
Speaking to Marketing, a spokesperson from Jaguar said that the Jaguar Bot will evolve to address all pre-purchase FAQs, as well as allowing customers to search for inventory and stay connected with the brand. Through this chatbot feature, Jaguar aims to increase user engagement level by 1.5 times, while raising purchase conversion increment by 10%.
Furthermore, the brand looks to gain user engagement insights and preferences through data analysis as well as quick-to-market offering of products and merchandise. It also looks to operate the chatbot "seamlessly" with its API system and digital user experience across platforms.
Jaguar Singapore has also launched a series of online media to drive click through measurement traffic to the chatbot. Within the chatbot, the team at Jaguar also look to implement customer profiling questions. Based on the interactions, the team aims to gain insights on its customers’ preferences and deliver as such.
With data being collected on a daily basis, the Jaguar Bot operates on a machine and language learning, as well as content building process in a bid to further define its persona. The team at Jaguar also aim to launch a series of quarterly engagement campaigns to further build the brand.