Jack’s Place rolls out family campaign

Jack's Place has launched a new family campaign to mark its 50th anniversary. The campaign was conceptualised by digital agency Section.

The campaign first began with a Facebook contest in July earlier this year. As a part of this, two families were selected and featured as a part of the campaign. It will roll out five online videos supported by ads both online and offline in an integrated manner for convergence.

“We have observed that our customers often dine with their families and loved ones, sharing private moments, and we know great memories are made and spent at their favourite dining venue," Jason Ong, chief corporate officer at Jack's Place, said.

Watch the videos here:

"We found that with family members and loved ones recollecting a memorable episode, the same incident told from the point of view of another member may just surprise everyone when they hear it with the discovery of a new detail," Roy Lin, creative partner of Section, said.