Following a pitch in late 2015, Jack's Place has appointed digital creative agency, Section, as its marketing and creative partner. This is ahead of its revamp.
Jack's Place will embark on a year-long partnership with Section to reintroduce the restaurant as the definitive destination for steak lovers, and a great family dining spot. As they celebrate their 50th anniversary, Jack's Place will launch an integrated campaign, 'Steak & Symphony', rolling out later on this March 2016.
A video will be released, showcasing the restaurant's iconic brand touch points, including the sizzling sounds of its steaks, hotplates, baked potatoes, and checkered table-mat patterns. The video aims to draw viewers back to the nostalgia and association with the Jack's Place brand albeit in a modern contemporary style.
Social media engagements will run alongside the release of the video, in order to get viewers to engage with Jack's Place, to make the iconic brand aspects their own.
"Another aim of our marketing efforts hones in on the next chapter for Jack's Place. Not just a place for steak, but a place for more," said Jason Ong, COO of JP Pepperdine for Jack's Place. Assisting in JP Pepperdine and Jack's Place Public Relations efforts is VU Marcoms.