Jack Wills picks local PR agency

Etymon has secured a one-year retainer for Jack Wills after a three-way shoot out, replacing cohn&wolfe-impactasia, which had been with the brand since late 2011.

The agency will provide strategic counsel on PR and communications for the British fashion label, including media support in building and strengthening the brand’s relationship with fashion bloggers.

Etymon will also handle its social media duties, which is currently handled in-house.

“For the future, we’re looking to engage more customer interaction through leveraging on our integrated marketing experience on various platforms,” said Betty Ng, founder, partner and executive director at Etymon.

The agency will kick off the new partnership with its upcoming summer season collection.