Jabra has appointed Lewis as its global lead PR agency for the sound solutions specialist in APAC, UK, US and France.
The appointment was made after an initial project Lewis worked on. Now, the agency will deliver PR support across APAC and other regions and the campaign will be managed by its international division. The agency aims to tell the Jabra story, draw attention to its sound solutions and raise JABRA’ brand profile.
The global campaign will cover a wide array of activities that will target both business and consumer audiences. From company profiles and thought leadership around new ways of working and living, to event support, product launches, news and reviews programmes.
Claus Fonnesbech, Head of PR and Earned Media at Jabra said: “After a successful campaign last year, we brought LEWIS on board to help consolidate our PR efforts and deliver a consistent story globally,”
“We chose the agency because of its global reach and global hub team. This allows us to use our resources efficiently, share ideas and content across markets, and deliver a consistent message. An agency with equally strong competences in B2B and B2C, as well as an integrated services offering, was an obvious choice to help promote our innovation in the audio sector and achieve brand recognition in a competitive market.” he added.
Sally O’Neill, VP International at Lewis, commented: “With significant experience and investment in sound solutions, and growing demand for high-quality audio performance amongst individuals and businesses, Jabra has an exciting story to tell.”
“This creates the perfect platform for us to raise its profile as a thought and market leader in the ‘hearables’ category. Leading the campaign centrally from a global hub means we can work efficiently, and create content and opportunities that will resonate well with media and bloggers across all markets.”