Italian jewellery brand VHERNIER launches first HK boutique

Italian jewellery brand VHERNIER has launched its first boutique store  in Hong Kong inside the Peninsula Hotel, as part of its APAC expansion. 

Founded in 1984, VHERNIER is a maison of innovative jewellery sculpted by hand in Italy. It has been part of the Richemont group since 2024 and currently has boutiques located in the main luxury streets of key cities, including Milan, Rome, Venice, Capri, Paris, Monte-Carlo, Geneve, New York, Miami, Beverly Hills and Dubai. 

The Hong Kong new opening brings the number of VHERNIER boutiques to 17, marking the maison’s arrival in Asia and bringing along the sculptural identity, innovation and Milanese elegance that have always defined its philosophy. 

Located on the ground floor, the new space covers a total area of 84 square metres and offers visitors the opportunity to discover the Maison’s creations which combine the finest Italian craftsmanship with an experimental approach to shapes and materials. 

Among all VHERNIER creations chosen by discerning clients and celebrities, a prominent place is reserved for two undisputed icons: Abbraccio, the collection that best represents VHERNIER’s sculptural aesthetic, and Calla, whose bold yet essential volumes are emblematic of the purist approach to jewellery, along side the new high jewellery architectural collection Ardis.

The boutique also offers some of the most emblematic collections, such as Aladino, Palloncino and brooches created with Trasparenze, the signature technique thanks to which VHERNIER adds colour to its sculptural forms. It further showcases collections covered with the sensual two-prong pavés, smooth and extraordinarily luminous such as Verso, Pirouette and Tourbillon; and finally jewels that combine gold and diamonds with unconventional materials, such as titanium, aluminium, bronze and ebony, a testament to the research and experimentation that have established VHERNIER as a highly distinctive jewellery Maison. 

The new space in Hong Kong is the first to be created with an avant-garde architectural concept designed by Italian architect Matteo Fraticelli of FROM Architecture in New York. It translates the Maison’s philosophy into a space where purity of form, richness of materials and the art of jewellery coexist in perfect harmony.

Guided by the brand’s sculptural design language and refined simplicity, the environment conceived by Italian architect Matteo Fraticelli of FROM Architecture is intimate and immersive, allowing each creation to take centre stage within an atmosphere of quiet elegance. 

Vitrines in glass with bronze finish define the spatial rhythm, while seamless walls and floors — finished in fine-grained plaster and terrazzo using a mix of marble from the botticino and thasso family, inspired by Milanese palazzi — create a continuous, refined shell. Concealed lighting enhances the interplay of texture and form. 

Consultation desks and freestanding showcases echo the same material harmony, reinforcing a unified narrative. A dedicated room for De Vecchi Milano 1935, the prestigious Italian silverware brand acquired by VHERNIER and whose modern aesthetic complements VHERNIER’s jewellery, is conceived as a modern Wunderkammer and features carved wall niches and cast glass shelves. 

The threshold between interior and exterior is defined by a storefront that harnesses the light as a dynamic design element. Stone blocks are broken into sections, forming a semi-transparent screen where structural elements integrate the display vitrines. 

“Over the coming years VHERNIER will aim to consolidate its international presence, leveraging its distinctive identity, artistic soul and sculptural style,” says Gianluca Brozzetti, executive vice president and CEO, VHERNIER. “The opening in Hong Kong is the first step in a broader retail expansion programme that will focus on high-potential markets such as the Chinese Mainland, the Middle East and the UK in the coming months.” 

“We’re so pleased to have finally arrived in Hong Kong,” says Isabella Traglio, head of design and R&D, VHERNIER. “The city is an extraordinary, vibrant global hub where people possess a natural flair for sophistication. Over the years, numerous clients from Hong Kong and Asia have discovered VHERNIER during their travels — in Milan, Paris or elsewhere — and often asked when we’d open here. Now, we can finally make that wish come true.” 

MARKETING-INTERACTIVE has reached out to VHERNIER for more information. 

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