Chrono24 launches HK office as part of APAC expansion

Chrono24, a global online marketplace for luxury watches, will further expand activity in APAC markets with its Hong Kong hub following a Tokyo office launch in August 2022, reaffirming the brand’s long-term commitment to the APAC region.

This comes as the company sees Hong Kong as one of the most important watch-buying cities in the world. It aims to set foot in Hong Kong as a strategic office to communicate directly with local media, engage in more marketing activities, and be closer to buyers and sellers so their experience on the platform is personalised.

The Hong Kong office is located in Tsim Sha Tsui, the urban area historically known to host most watch shops and activity among buyers and sellers in the industry.

“Our presence in Hong Kong will allow us to better respond to the growing demand for luxury watches we are seeing on our platform in Asia-Pacific. With an upper 8-figure GMV in the last year and a stellar growth rate, Hong Kong is already one of Chrono24's top 10 markets globally. As we ramp up activities planned in Hong Kong and beyond, we look forward to engaging further with buyers, sellers, watch enthusiasts and media in the city,” said Tim Stracke, co-CEO and founder of Chrono24.

“Hong Kong places first in APAC in terms of our buyers’ sales, a first position owned by Japan if we look at sellers’ sales. This speaks volumes to the importance of both markets in our ecosystem already, and we believe they are the key pillars to substantiate our continued growth in the region,” said Kana Mackie, Chrono24’s head of APAC.

MARKETING-INTERACTIVE has reached out to Chrono24 for further information.

Launched in 2003, Chrono24 sells commercial watch dealers, private sellers, and watch enthusiasts from around the world. According to the release, over 500,000 watches from over 3,000 dealers and more than 30,000 private sellers are available on the platform, allowing buyers and sellers to complete their transactions in a trusted environment.

The platform is supported by 22 languages and it claimed that it boasts an average of 24 million visits per month across 120 countries. The platform's sales volume in the first six months of 2022 has proven to be 43% higher than the same six months of 2021. It employs almost 600 people in offices in Karlsruhe, Berlin, New York, Tokyo and Hong Kong.

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