Issey Miyake perfume pleases women
The Luxasia Group has partnered with Focus Media to launch its new Issey Miyake’s “Pleats Please” Perfume at selected office lift lobbies. The perfume is placed on the lift lobbies, along with screen wraps, to let women executives try the product and create a buzz amongst them. The campaign also uses other promotion methods such as retail promotions at Issey Miyake counters at major departmental stores, road show booths, large format billboard displays and direct mailers. There was no pitching process involved for the account.
Round the world with Amex
American Express has launched a new campaign as part of its year-end promotions and is giving away 12 round-the-world Singapore Airlines business class tickets. The campaign will see one pair of tickets being given away every fortnight from 8 October to 31 December 2012. Winners will be announced in The Straits Times newspaper. Consumers shopping at selected malls also stand to double their chances of winning a pair of the tickets. The campaign will run on mediums such as print, radio and online to reach current members of the bank as well as prospective clients. Media duties for the campaign were handled by Mindshare with OgilvyOne Worldwide responsible for creative duties.
Nippon creates moments with its new paint
Nippon paint has launched an Out-Of-home (OOH) campaign at Tampines MRT station. The campaign targets middle and high-income customers looking to revamp their homes and runs until the end of the month. Nippon worked with creative agency Planet Ads & Design and media agency Starcom Media Worldwide for the campaign. The campaign spans over a few wall spaces with combined length of 30 meters and is for the special series of paint titled “Momento”. It displays a larger than life model promoting the paint and the backdrop is painted with the same colour of paint the ad promotes. Commuters are also invited to touch and feel the backdrop.
Amadeus launches “CRM on Demand”
Amadeus, a travel technology partner for the international travel and tourism industry has partnered with CPR Vision, a provider of CRM, digital and loyalty solutions in APAC, to launch “CRM on Demand”. The “CRM on Demand” solution is an integrated EDM campaign management tool with built-in design templates and integrated email capability. It provides analytics that can give post campaign results and tracking reports. The product was developed to provide travel agencies with an ease in managing customer profiles along with management and search of customer data.