Isobar wins global TCL Communication account

Isobar has won a major account for the new year as TCL Communications (TCL) has appointed the agency to manage its global social media duties, effective from 1 January.

Under the appointment, Isobar Hong Kong will be the global campaign hub for TCL's branded mobile business, providing all content creation and development, as well as overseeing the US, the UK, Mexico, Portugal, Spain, and Turkey. These offices will manage the content adaptation and activation in their respective markets.

Speaking of the appointment, David Jessop, managing director of Isobar Hong Kong, said, "Wins like this demonstrate the creative strength and expertise of our Hong Kong team and the depth of our global network. With social media as a key pillar of TCL’s global marketing strategy, we look forward to delivering content and experiences that will help transform their business and drive growth in 2020."

lsobar will also tap into Dentsu Aegis Network's service portfolio for all paid media support, enlisting iProspect to manage paid social investment.

Stefan Streit, general manager of global marketing at TCL Communication, commented, “We are excited to join force with Isobar to leverage their extensive market experience and network footprint for our ambitious growth agenda. We are a future-focused company. Innovation plays a huge role and we see this quality in our new partner. Their creative approach and advanced capabilities in marketing technology are really impressive."

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