Isobar Taiwan nabs new senior creative director

Isobar has appointed Kevin Huang (pictured on right) as senior creative director in Taiwan to further strengthen creative leadership and drive growth for the digital creative business across the region.

Effective immediately, Huang will report to Liberty Hsu (pictured on left), executive creative director of Isobar in Taiwan and will lead the creative team, together with creative director Mag Chen.

“In the ever-changing digital environment, we believe it is important to continue to invest in the best creative talent. I believe his extensive experience, coupled with his exceptional creative skills, will help us to cultivate a new generation of talent, accelerate our creative diversification and expand our client service scope,” said Hsu.

Huang joined the Isobar team in Taiwan in 2002, before transferring to the Shanghai office in 2011, working with renowned clients such as HSBC, Nissan, P&G, Chunghwa Telecom, Pfizer, Yahoo!Kimo, Motorola, Sony, Coca-Cola, Sinyi Realty, CHIMEI and Hennessy.

Commenting on the appointment, Huang said: “I’m thrilled to have the opportunity to work with this dream team again. I look forward to pushing creative boundaries and delivering ideas without limits to our world-leading clients.”

In his 15 years experience in digital and integrated marketing communications, Huang has been awarded at Click! Awards, Times Asia-Pacific Advertising Awards, ROI Festival and China Interactive Advertising Awards for campaigns include Chunghwa Telecom - 20M Launch, Viartril-s-X Research Institute campaign, Yahoo Search Rich Mechant’s True Love campaign and Sinyi Realty ‘Search for your ideal property’ campaign.