Isobar has announced the appointment of Nick Yen as vice president of business department in Taiwan.
Effective immediately, Yen drive the agency’s online to offline service (O2O) and account servicing.
Edith Chou, GM of Isobar Taiwan, said in an era of increasing demand for digital creativity, it was important to provide clients with online to offline services to successfully drive their digital business.
"At Isobar we believe in attracting ‘liquid talent’, leaders who come from and can bring ideas to life across all disciplines. Nick has strong experience covering digital and integrated marketing communications, strategic planning, CRM as well as account servicing.
"Therefore Nick’s appointment will not only help increase our offering to clients it will also encourage our team of digital pioneers to continue to push the boundaries to further strengthen our digital leadership across the region."
Having previously worked at Saatchi & Saatchi, Batey Ad, Publicis, Creategic Advertising and DDB Group in Taiwan, Yen has over 10 years’ experience in the industry.
Source: press release