Isobar rolls out single brand across Asia

Isobar has consolidated all of its 22 offices across Asia under a single Isobar brand.

Jean Lin, CEO of Isobar Asia Pacific, said the move is a statement from all of its 1300 people in the region to create more effective, targeted marketing solutions with digital at the heart

Moving to single branding recognises the changing dynamics of the region and its growing influence on the global marketplace, she added.

“The collective passion to evolve Isobar into a better full-service agency solution for clients is the key motivation behind the single name, Isobar,” Lin said via a statement.

The dual-branded agencies include wwwins Isobar in China and Taiwan, Visual Jazz Isobar in Australia, TUS Isobar in Singapore and IF Isobar in Malaysia.

They will all join existing Isobar branded offices in the region in Hong Kong, Korea, Japan, India, Singapore, Thailand and Indonesia.

Isobar is a global digital marketing agency part of Aegis Media, a wholly owned subsidiary of Dentsu.

Mark Cranmer, global CEO of Isobar, added the development is indicative of the enthusiasm of its local leaders.

“The pioneering spirit and ambition of Isobar Asia Pacific continues to inspire us globally,” he said.