Isobar Puts Emphasis On Kellogg

Isobar APAC has appointed Drew Murdoch as regional program director.

Reporting to Chris Ryan, international client director for Isobar APAC, Murdoch will provide senior-level expertise in the delivery of programmes, campaigns and user experience (UX) projects across all digital channels.

He will also work alongside Ryan on Isobar's regional and global business but will primarily focus on managing large scale web projects for Kellogg, for which Isobar was awarded the digital account in August 2011.

Murdoch (pictured) was previously senior manager, program management at SapientNitro in Sydney, where he was the APAC program manager for Kellogg. Prior to that, he held the roles of senior digital producer/executive producer at TheFARM Digital in Sydney and global digital development manager at Lowe & Partners in London.

He has worked on a range of clients including, Johnson & Johnson, Warner Bros, Bonds, Sunbeam, InBev - Stella Artois, Unilever - Magnum, OMO and Knorr.

Murdoch is based in Singapore.