Isobar Hong Kong promotes Edward Williams to general manager

Isobar Hong Kong has elevated Edward Williams from its business director to general manager. In his new role, Williams will be responsible for driving experience-led transformation for clients through Isobar’s marketing and communications, ecosystems and commerce, products and services, and transformation consulting offering. Williams will continue to report to David Jessop, managing director of Isobar Hong Kong.Commenting on the appointment, Jessop said, “Ed has earned this promotion with his unrelenting commitment to delivering digital experiences and solutions of the highest quality, as well as his leadership and contribution to the business. This is a natural progression for him, and I am confident he’ll provide me with strong support in overseeing our business, operation and talent.”An Isobar veteran for 14 years, Williams has led several of the agency’s major accounts and projects. He has particularly helped guide clients and teams in creating human-centric business solutions. According to the agency, William’s has enhanced and diversified Isobar’s digital platform offering, successfully accelerating the agency’s growth.Williams said, “I’m thrilled with this new challenge and look forward to continuing to elevate Isobar’s position as the leader in experience-led transformation. Working closely with our fantastic global experience design, strategy, creative, consulting and technology teams, my aim is to enhance our delivery of innovative digital solutions to our clients in Hong Kong, APAC and beyond.”