TNS's Grace Liu joins Isobar China as CEO

Isobar, part of Dentsu Aegis Network, has appointed Grace Liu (left) as CEO of Isobar China.

In this newly created role, Liu will lead two Isobar China offices, across Shanghai and Beijing. Her remit is to strengthen Isobar’s creative, innovation and service offerings, lead strategic accounts and oversee overall operations, to drive strategic growth for Isobar China.

Liu has over 18 years of experience in consumer insights and marketing. Before joining Isobar, Grace was CEO of TNS and TNS Sinotrust China, leading over 600 staff for the research company.

Prior to that, she was managing director of TNS Malaysia, and head of consumer research for the Nielsen Company (Singapore).

Liu will be based in Shanghai, reporting to Jane Lin-Baden, CEO of Isobar APAC and Isobar China Group. She will join the management team of Isobar China Group together with C-suites of other Isobar China Group agencies, including Jeffery Ding, CEO of OMP-Linked by Isobar, Chris Chen, CEO and ECD of Trio Isobar, Jack Wang, CEO of Verawom-Linked by Isobar and Milan Jiang, CEO of VeryStar-Linked by Isobar.

Lin-Baden said: “Digital is a critical business agenda for brands to expand in China and it is in Isobar’s DNA. I am focused on inviting talent with diversified backgrounds to join us in scaling up our services, in the area of brand commerce and product and service design.”