Levinson joined Isentia in 2017 as a consultant after the acquisition of China Newswire, a PR distribution, journalist database and media analytics service based in Shanghai. He was formerly the CEO at China Newswire. Since then, Isentia's spokesperson said Levinson has played a "key role" in helping grow the company's regional footprint and supporting local leadership in his current role.
Levinson said after Isentia acquired his Shanghai business two years ago, it has been "a fantastic experience" to work with the teams across 10 Asian offices, learn from his friends on the Asia leadership team, and strategise with the dynamic management in Australia.
"In the past 19 years, this two-year period is the first I haven’t been a CEO, so it’s been instructive to work from a different vantage and I look forward to exploring new opportunities," he said.
Isentia’s chief operations officer, Tom Gerstmyer, added that Levinson’s 20 years’ experience in media monitoring, technical understanding and entrepreneurial spirit has been invaluable. “Levinson is quick to find a solution and identify opportunities to better connect our services with the local needs of such a diverse region. His energy and expertise is something we have really been able to run with,” Gerstmyer said.
The news comes after Isentia's chief executive, Asia David Liu departed the company after nearly four years. CEO Ed Harrison told Marketing previously that Liu has played a “critical role” in the establishment of Isentia’s Asia business, including the appointment of key talent across the respective regions to ensure its clients are getting the best service.
Isentia also witnessed a senior departure in February 2018 after John Croll stepped down from his role as managing director and CEO after 20 years. His resignation coincided with Isentia’s first half results of 2018, which showed an 11% dive on overall revenue to AUD$70.8 million.
Meanwhile, it also wound down its content marketing business, formerly known as King Content, at the end of 2017 due to continued underperformance, following close monitoring and reviews by management of the content marketing business. The move came after it discontinued the King Content name in August 2017.
(Read also: Hedvig Lyche leaves Isentia to start content firm)