Isentia nabs Star Media's group commercial officer as regional lead

Media Intelligence company Isentia has appointed Pamela Yap as regional director, Southeast Asia.

Bringing over 20 years of experience in the media, advertising, and marketing sector, Yap will be responsible for managing Isentia’s operations and driving business expansion across the Southeast Asia region.

As a key member of the Asia leadership team, she will oversee markets with P&L responsibilities including Malaysia, Indonesia, Thailand and Vietnam.

Drawing on her strengths as a creator of value generating relationships, she is looking forward to forging new agreements with complimentary businesses to strengthen the organic growth of Isentia in ASEAN countries.

Prior to joining Isentia, Pamela served as group chief commercial officer at The Star Media Group in Kuala Lumpur where she oversaw the development and execution of “future-proof" growth strategies and spearheaded the growth of new-to-group revenue through various local, regional and international partnerships.

As Founder, Investor and Advisor at PT Maximum Impact Investment Group in Indonesia, her leadership drove innovative new business models and growth in several emerging markets across Southeast Asia.

Pamela joins seven other newly appointed general managers across the region. Over the last quarter, Isentia has named Thomas Wong as general manager - Greater China, Garick Kea in Singapore, Kym Edullantes in the Philippines, Thai Thi Kim Lanh in Vietnam, Lie Luciana Budiman in Indonesia and Joe Chan in Thailand.

In addition to her role as regional director, Pamela will also serve as the general manager of Malaysia.

Commenting on the arrival of Pamela Yap and the recent GM assignments, David Liu, chief executive, Asia for Isentia said: “These appointments set in place a highly experienced leadership team with strong, local market knowledge to further our business expansion throughout Asia.”