Isentia expands footprint in Asia

Isentia has expanded its reach in Asia with four acquisitions in South Korea, Thailand, Vietnam and Hong Kong to bolster capabilities in the various markets.

One of the acquisitions includes South Korean media intelligence company Social Net Creator. Isentia has also completed a “bolt-on” acquisition in Thailand and is close to finalising two further acquisitions in Vietnam and Hong Kong, which will further strengthen our existing leadership in all three markets.

The four acquisitions are expected to contribute a 15% increase to Isentia’s annual Asian revenue.

The acquisitions were made on an average 2.5 times the last 12-months revenue.

“South Korea is one of the largest and most important economies in the region and we are very excited to add this key market to our strong presence in 10 other Asia-Pacific countries.  This important move, along with the other potential acquisitions in existing markets, reinforces our commitment to this dynamic, high growth region and further supports the strong revenue momentum being delivered by our Asian business,” Isentia CEO John Croll said.

“The acquisition of Social Net Creator will enable Isentia to take media intelligence services in South Korea to the next level. Isentia’s global best practice technology and verification systems and the award winning Mediaportal will see our South Korean business provide a new level of service to clients,” David Liu, chief executive of Asia, said.