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L'Oréal promotes Isabelle Lim to corporate affairs and engagement director TR Asia Pacific

L'Oréal promotes Isabelle Lim to corporate affairs and engagement director TR Asia Pacific

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Isabelle Lim (pictured) has been promoted to the role of director, communications and engagement for L'Oréal TR Asia Pacific, L'Oréal's travel retail division. She will be part of the TR Asia Pacific Management Committee, reporting to Tao Zhang, TR Asia Pacific MD.

Lim previously helmed the role of director, corporate affairs, engagement, sustainability, and consumer advisory at L'Oréal, where she setup its public affairs, crisis management, sustainability functions, reinvented the consumer advisory division, step-changed employee engagement, and drove communications and relations. Additionally, she played an instrumental role as the lead for L'Oréal OneSingapore, where she orchestrated the move to its new regional office headquarters, bringing together five L’Oréal entities under one roof. She has been with L'Oréal for almost six years.  

Lim also actively advocates for women empowerment and underprivileged communities through her work with UNESCO, NGOs, and internal and external panels.

Before joining L'Oréal, she was previously with Four Seasons Hotels and Resorts as director of corporate communications and PR. During her time there, she conceptualised and executed campaigns including new media, partnerships and events, led strategic marketing communications, developed social media campaigns, and broadened celebrity and influencer engagements among others.  Lim also held marketing manager positions for various brands, prior to joining Four Seasons Hotels and Resorts, notably for LVMH Perfumes and Cosmetics, Laneige, Sulwhasoo, and Clinique. 

Previously, Lim spoke at the Green Marketing and Brand Purpose webinar in 2020, held by MARKETING-INTERACTIVE in partnership with the BBC Global News, where she discussed the role of companies in sustainability. "Companies and corporations, along with the government, are now being held more accountable for sustainability in the eyes of consumers," she said. Lim explained: “For L’Oréal, every product has to have sustainability ingrained prior to the creation. We believe that sustainability should be a core part of your product, so when consumers try to dig further, they can see there is true authenticity behind what you’re doing,” she said. This also helps when the company communicates its green strategy to consumers in the future."

L'Oréal Singapore and Malaysia joined forces to form a bigger organisation earlier this month, enabling the company to "prepare for the future and best position [it] to tap new opportunities" emerging from the shifts in the rapidly transforming beauty landscape. It appointed Tomas Hruska to lead both markets. 

Related articles:
Why sustainability issues are not just another trend for you to ride on
L'Oréal combines SG and MY ops under new model

 

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