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iris SG names regional business director for Samsung, beefs up data arm

iris SG names regional business director for Samsung, beefs up data arm

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Iris Singapore has appointed Rajnish Suneja (pictured left) as regional business director for Samsung and Narayanan Rajgopalan (pictured right) as head of data-driven marketing for the agency. Suneja is tasked with leading Samsung's regional business while Rajgopalan is tasked with enhancing Iris’s data-driven practice, rooted in participation, covering customer experience, data activation, martech and performance marketing. Both report to Andy Cairns, MD, Iris Singapore.

Prior to iris, Suneja was co-founder and chief business development officer for Singapore-grown start-up Klaud9, an online B2B marketplace connecting professional freelance photographers, videographers with clients and agencies worldwide. During his time there, he accelerated business growth year on year. He has over 20 years of experience in agencies leading teams on brands such as American Express, IBM, Hewlett Packard, Bosch, FedEx, and Kimberly-Clark.

Suneja said a combination of Iris's philosophy - For the Forward - creating brave, disruptive work for ambitious clients and the opportunity to work with a global mega brand such as Samsung was what attracted him to this role. 

Meanwhile, Rajgopalan joins Iris from Essence Global where he held the position of AVP, media planning, leading the performance marketing for Google Cloud and Google Store. During the course of his career, Rajgopalan has worked on both B2B and B2C brands in technology, mobility, skincare, BFSI, children’s nutrition, hospitality and travel leading regional/global teams. 

Rajgopalan said the opportunity to work with a talented team of performance and data specialists, across the Iris global network, to build Singapore as a Centre of Excellence, deploying Iris’s full breadth of data-driven specialisms was what drew him to the role.

“Suneja and Rajgopalan are outstanding practitioners and come with a stellar track record of success. The battle to find, grow and keep the best people in our industry has never been more intense and on that basis these hires represent a real victory for Iris. I am delighted to welcome them both and look forward to the journey ahead,’’ said Cairns.

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iris SG appoints Arundhati Saha to lead Nespresso's comms strategy
Regional APAC CEO Luke Nathans leaves Iris after 12 years

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