Iris Appoints Regional Digital Director

Regional - iris Singapore has appointed Joe Zandstra (pictured) as its regional digital director, aiming to boost its overall digital capability with specific expertise across the areas of mobile marketing and app/utility development.Zandstra joins iris from MCD Partners in New York where as creative director, he has implemented digital marketing, social and website strategies and solutions for brands such as E*TRADE, Nautica and Discover Card.He moves back to Singapore having spent 10 years in the country as creative director for both XM Asia Pacific and Qais Consulting where he led projects for Sony, Hilton, adidas and VISA, amongst others.He will head the digital efforts for iris Singapore for clients including Diageo, adidas, Tiger, Shell, Heineken, Audi, Standard Chartered and SingTel.