Ipsos has unveiled a new campaign titled "Game Changers" to strengthen its brand identity.
The market and opinion research company is aiming for this campaign to illustrate how it can help clients navigate a rapidly changing world easier, showcasing its capabilities to enable marketers to make faster, smarter, and bolder decisions thanks to the provision of accurate and relevant information to its 5,000 clients.
"In our world of rapid change, the need for reliable information to make confident decisions has never been greater," said Didier Truchot, chairman and CEO of Ipsos.
The campaign's narrative and design headlined by a "Be Sure" tagline also highlights the idea of better understanding society, citing "Markets and People in an era of relentless change, exponential data and accelerated competition."
"At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. We use the best of science, technology, and know-how and apply the principles of security, simplicity, speed and substance to everything we do," Truchot added.