Ipsos, a leading global market research company is continuing to bolster its capabilities in the APAC region, with the launch of Ipsos Public Affairs in Malaysia and Singapore. Ipsos Public Affairs teams around the world conduct research on public policy issues and on the attitudes and behaviours of citizens and consumers.
The goal of the team is to help clients manage issues, advance reputations, determine and pinpoint shifts in attitude and opinion, and enhance communications. Ipsos Public Affairs is organised around three sub-specialisms: Corporate and Reputation Research; Government and Public Sector Research (including Government, Political and Election Research and Social Trends) and Global @dvisor, a 25-country online research service.
According to the company, the Ipsos Public Affairs practice in Singapore and Malaysia is fully connected to and leverages the Ipsos’ Public Affairs global network of professionals for excellence in delivering of our solutions and continued innovation.
“We’re delighted to expand our Public Affairs offer in Singapore and Malaysia. The local teams have built great relationships with key government departments and agencies, and an official Public Affairs unit will see the local teams leverage the power of Public Affairs’ expertise globally, giving existing and new clients access to the knowledge of experts worldwide in social, reputation and international and trends research” says Darrell Bricker, CEO, Ipsos Public Affairs.
“Ipsos in Singapore has had the privilege of working with key government agencies on multiple research projects over the past six years. Having built pertinent experience in this unique area, it is timely for us to invest even more in our local capabilities in social research. The Singapore Government has indicated their commitment to maintain dialogue with Singaporeans, to help inform policy development. Market research plays an important role as it provides a channel of feedback in a systematic and effective way. By bringing together our thought leadership in research design, advanced analytics, data collection expertise, local knowledge and an exceptional team of researchers, I am confident we will make a significant impact to the quality of that dialogue,” said Joseph Chua, managing director, Ipsos in Singapore.
“One fundamental criteria to effective market research is ensuring data credibility. This can only be assured through an understanding of respondent behaviour and rigorous quality control measures throughout the fieldwork process. One way Ipsos has responded to the need for better data is the use of geo-tagging in fieldwork management. We are also making use of today’s technological conveniences to essentially improve respondent engagement and therefore the quality of the data.” said Eric Loke, operations director, Ipsos in Singapore and Malaysia.