Ipsos appoints Reza Nobar as Strategy3 partner in HK

Global research company Ipsos has appointed Reza Nobar as a partner for its Strategy3 team in Hong Kong. 

According to the press release, Reza Nobar (pictured) brings more than 22 years of corporate and advisory experience, particularly in digital transformation, M&A and business strategy in Asia and Europe gained from KPMG Advisory, Nestle, Beiersdorf, GSK and most recently AstraZeneca. As part of the senior management team of AstraZeneca, and director of innovation and business excellence, Nobar has significantly contributed to AstraZeneca Hong Kong’s growth to become one of the fastest growing pharma companies in 2021, with the top digital share of voice.

Nobar will deliver projects related to corporate strategy, brand and customer or consumer strategy, innovation, trends and foresight in his new advisory role. Nobar reports to Annie Chan, managing director of Ipsos in Hong Kong, who commented: “I’m very pleased to have Nobar joining our One Ipsos Team. I believe our clients will benefit greatly from Nobar's substantial commercial and consulting experience.”

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 18,000 people. Its 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques. Founded in France in 1975, Ipsos has been listed on the Euronext Paris since 1 July 1999.

Strategy3 is a dedicated advisory and consulting service line which combines management consultancy with research and analytics to help clients define the most relevant, impactful, and differentiated growth strategy.

Earlier in March,  Ipsos has launched Ipsos.Digital, an online market research platform. This comes as part of the company’s ongoing commitment to deliver fast, high-quality data while bringing the best of science, technology, and know-how to its clients. The platform offers clients fast, simplified access to Ipsos’s global research capabilities and insights, as well as access to Ipsos’ fully integrated online panels of consumers.

Last year, Ipsos has promoted Annie Chan to managing director for Hong Kong. Holding multiple roles during her tenure at Ipsos since 2011, Chan replaces former managing director Mick Gordon, who is taking on a different role within the company. Chan will oversee Ipsos Hong Kong's business and teams, and will report to Liu Lifeng, chairman for Ipsos in Greater China.

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