Ipsos acquires social listening firm Synthesio

Social media intelligence firm Synthesio has been acquired by Ipsos. Founded in 1975, Ipsos is the market research and opinion leader, headquartered in Paris, with over 16,000 employees and a presence in 89 countries.  Beyond product innovation, Synthesio plans to grow its international presence and services beyond its existing five offices. Synthesio will be a standalone business unit at Ipsos, maintaining the name and brand.“We are very excited to join the Ipsos family and write the next chapters of the Synthesio story,” said Loic Moisand, CEO & co-Founder of Synthesio. Moisand, and the Synthesio leadership team, will continue to drive the company on this exciting new stage of investment and growth.He added, “Our focus on innovative technology including artificial intelligence, to detect consumer insights from billions of online conversations coupled with Ipsos’ decades of market research and consulting experience, will give our joint customers a single path for building and advancing their social intelligence programs. This acquisition will lead customers to more actionable and real-time social insights, fused with AI, and give them a stronger competitive advantage in the market.”“The acquisition of Synthesio is part of the Total Understanding Project and its targeted acquisition objectives,” said Didier Truchot, Ipsos chairman and CEO. “It will reinforce Ipsos’ technologies and know-how in social listening and the monitoring of the data that comes with it. We are happy to welcome Synthesio’s leadership team onboard. By combining our strengths, we will grant our clients access to a wider range of data, actionable insights and a deeper understanding of customers."