iProspect appoints regional business lead

iProspect, the leading global digital performance agency, has appointed Flemming Kaasgaard as regional business director for Asia Pacific. He will be based in the Singapore office.

In his newly-created role, Kaasgaard will be serving as regional business director, spearheading the B2B offering in Asia Pacific and driving improved performance across key clients in the region.

Bringing with him eight years of experience in the digital marketing industry, Kaasgaard first joined Dentsu Aegis Network in 2008 and has since taken on a variety of roles within the network. He is coming to the regional team from iProspect Denmark, where he served as search & performance director, developing the team’s digital strategies, driving existing client growth and securing new business wins in collaboration with iProspect’s sister agencies.

“Similar to media in general, we are seeing a convergence between how decisions are made in the B2B space, with decision makers being much more prepared before they reach out to a sales representative. This is a development that we must highlight to the B2B companies in the region in order to help facilitate a switch to increased digital marketing,” said Kaasgaard (pictured).

Ruth Stubbs, iProspect CEO Asia Pacific, said, “As iProspect continues to grow, we have realised the need for B2B specialists within the agency. We are excited that Flemming is bringing his B2B expertise to Asia Pacific and will be at the helm of the offering as it is rolled out across the region.”