iProperty.com.my hunts for head of customer marketing

IProperty.com.my is on the hunt for a head of customer marketing to oversee the business operations in Malaysia across its customer agent, developer and media departments. The main responsibilities for the role are marketing operations planning and implementation, segmentation and channel management, and driving the sales operation function, according to the LinkedIn post.

In a statement to A+M, GM David Mawer said the company has chosen to realign its customer marketing team and the responsibilities of the role. As such, the hired individual will be responsible for setting the plans and strategies for the brand, as well as activities to engage with consumers nationally.

"One of the biggest contributions this person will bring to the table is to further align iProperty.com.my’s business initiatives and products with our customers’ sales and marketing objectives, and creating more business opportunities and partnership," Mawer said.  The individual will be expected to build the iProperty brand in the marketplace and support sales plans by developing and managing the annual marketing oprations budgets and plans. The role also involves working with the leadership team to map the market, opportunity and create a customer strategy with sales, marketing and product alignment. The individual must also work with the sales team to undertake and implement segmentation analysis across all products.

The individual is also expected to value add to the marketing team by further strengthening iProperty.com.my's position as the leading property site. "He or she is also expected to deliver targeted and timely insights driven initiatives that add value to our customers businesses, drawing on the vast property data and trends that come from our website," Mawer added.

Most importantly, this individual will need to have a wealth of B2B marketing and go-to-market experience. Experience in leading a high performing team and developing best in class processes while living REA Group's values, is also crucial, he added. In 2016, REA Group acquired iProperty Group and the latter rebranded to REA Group Asia earlier last year, adopting the parent company's corporate brand identity. Among the list of REA Group's values include "Do it as one team", "Do it with heart", "Keep it real" and "Inspire it".

Last month, it launched an OOH campaign with Malaysian transit advertising company MyRodeo to drum up awareness of its newly launched home loan eligibility indicator LoanCare. The campaign runs until the end of August and iProperty expects to drive one million visits to its website.