iPinYou appoints Andy Ng as its APAC managing director

Chinese?programmatic advertising platform provider iPinYou has hired Andy Ng as its managing director for APAC.

Ng will be heading up the entirety of the company's?advertising and data solutions business in APAC. His main?focus will be assisting APAC brands entering China and making iPinYou their partner of choice for reaching its consumers.

"China's martech ecosystem is evolving expeditiously throughout the year. As 21% of the worldwide internet audience is from China, brands should adopt a distinctive cultural strategy. I am excited to embark on this new journey with iPinYou in expanding the APAC markets and jointly bring iPinYou to new heights," said Ng.

Prior to this position,?Ng was regional vice president of the AI ad tech company Appier, where he built and led regional sales and business development. He possesses more than 10 years of experiences in?management and business development,

Speaking of this appointment, Sara Ye, president of international markets at?iPinYou, said, "Ng is a seasoned ad tech leader with extensive client and operation experiences, deep knowledge of the APAC region as well as a proven track record of building and developing regional markets and teams."

"We are excited that Ng takes the helm in APAC to further accelerate the company's ambition to deliver digital performance with high efficiency, powered by intelligent data management and enabled by a smart ad tech platform, for APAC clients across the region," she added.