We know leaks cause anticipation and according to data from Amobee Brand Intelligence, between the dates of 10 August to 10 September 2017, 36% of all digital content engagement around the iPhone 8 has been leak-related.
In fact, when compared with the product launches of competitors such as Samsung, the research found 18% more digital content engagement around iPhone 8 than Samsung’s Galaxy Note 8. This was over the time period of 23 August to 10 September 2017, since the Galaxy Note 8 has been officially announced.
According to Amobee, there was 3% more digital content engagement surrounding iPhone 8 in the two days before its official announcement, than Galaxy Note 8 during its announcement on 24 August 2017. The Galaxy Note 8 was unveiled on 23 August 2017, with digital interest only peaking the day after.
Currently, 45% of iPhone 8 digital content engagement has been price-related. A Bloomberg report said that this was a result of wide speculation online surrounding potential price increases which sees each new version of the iPhone (from previous models) costing at least US$1,000.
While the iPhone 8 is likely to be the biggest announcement Apple makes tomorrow (1 am SG time, in case you were wondering), it is not the only new product line by Apple which is expected to generate interest. Between the time period of 10 August to 10 September 2017, 52% of all digital content engagement surrounding the Apple Event mentioned the iPhone 8; 37% of Apple Event digital content mentioned the Apple Watch; and 23% of all Apple Event digital content engagement mentioned the Apple TV product.
Meanwhile, 22% of all Apple Event digital content engagement referenced Apple’s HomePod and 13% of digital content engagement touched on AirPods, Apple’s headphones. Other observations made during the same time period include that of the Apple Park campus which will be revealed, with 17% of all Apple Event digital content engagement referencing the campus.
What about iPhone 8 is trending online right now
In terms of topics surrounding iPhone 8, Amobee has found 52% of digital mentions on the iPhone being about its rumoured name to be iPhone X. This was during 8 to 10 September 2017.
Facial Recognition has been presumed to be the breakout feature of the new iPhone, with 65% of all digital content engagement being Facial Recognition related. Coming in close second is the new iPhone’s Wireless Charging feature, which saw 58% of mentions in digital content engagement.
Next are the new Dual Cameras which took on 48% of all iPhone 8 digital content engagement mentions, and All-Glass Design, which saw 24% of mentions. 10% of digital mentions were about the new iPhone’s OLED display.
Amobee’s Brand Intelligence platform analyses and correlates over 60 billion content engagements across web, video, mobile and social on a daily basis.