IPG Mediabrands has launched Pasar Media, a one-stop-shop for all media buys, to serve the SME market in Malaysia.
The innovative platform created by IPG Mediabrands, and Ansible, its mobile and technology arm, provides an online platform for advertisers to buy media space. The platform provides quick access to all media options and ancillary services, with an aim to provide fast and efficient real-time booking, and support the advertising needs of the local SME, IPG Mediabrands' spokesperson said.
The initial phase of the launch sees the print partners on board, with NSTP (Harian Metro, Berita Harian and NST), Sin Chew and MSME as partners. The next phase will see TV, radio, OOH and digital media options follow suit to provide a full service of all media options.
The agency's spokesperson added that its platform offers a minimalist and straightforward view on what is required from the advertiser - from the point of selection of media options, to booking, and finally with execution to support SMEs end-to-end with artwork creation guidelines. It also serves to make the process simple and supports users through the media buy journey.
“The time is ripe for a service such as this, especially for the SME market. Advertisers are able to take advantage of our special rates and discounts with media owners which we pass on to the advertiser. Meaning the cost of buying media becomes affordable, which is a typical barrier to entry for most SMEs when they are looking at advertising options,” CEO of IPG Mediabrands, Bala Pomaleh (pictured) said.