IPG Mediabrands elevates Dimitri Maex to global CEO among other leadership shifts

IPG Mediabrands performance marketing agency has promoted Dimitri Maex to global chief executive officer.In his new role, Maex is charged with accelerating Reprise’s evolution. He assumes full responsibility for the company’s financial performance and improving its capabilities inclusive of digital, search, social, mobile and e-commerce solutions. This all in support of IPG Mediabrands agencies UM and Initiative. He will report to IPG Mediabrands global CEO Daryl Lee.“I am excited Dimitri will be taking leadership of Reprise globally,” said Lee. “Dimitri’s breadth of experience makes him uniquely understand the future evolution of performance marketing as it powers an increasing share of client spend. He is also great to work with and will be a strong collaborator with UM and Initiative to the ultimate benefit of our clients.”Maex previously held the role of Global Chief Operating Officer, a role he took when first appointed to the company in June of this year. Maex’s prior experience includes a number of leadership roles, most recently as Global President and Chief Revenue Officer of mobile data start-up Sentiance. While there, he launched and managed the agency’s first US-based office. Prior to Sentiance, he served as President of OgilvyOne where he oversaw both the consulting and analytics divisions during a successful tenure with Ogilvy Worldwide, working with clients such as IBM, American Express, and Unilever.Maex’s appointment marks the latest in a string of executive appointments by Daryl Lee, who was named Global CEO of IPG Mediabrands in September after serving as UM’s Global CEO. Since taking on his new role, Lee has named Eileen Kiernan as his successor at UM, Guy Beach to the post of Global Chief Financial Officer, and Chris Jones as IPG Mediabrands Chief Communications Officer.“I am excited to be joining Reprise as performance marketing expands across all media and becomes a powerful driver of growth for clients,” said Maex. “I am looking forward to making Reprise a leader in the performance space.  I am also happy to be working with Daryl again as we share a similar view of how we will grow Reprise’s capabilities to reflect the needs of our clients.”