ION Orchard picks creative agency

Orchard Turn Developments has appointed DDB’s TRACK Singapore as its creative agency following a pitch. This is to manage integrated advertising communications for ION Orchard.

The agency will be tasked with brand management and CRM specialist duties to target trade and consumers in both Singapore, and across the region. This is to boost footfall and talk value through advertising and experiential efforts starting with the mall’s eighth anniversary celebrations.

The partnership also marks the second collaboration between DDB and ION Orchard, following a previous appointment in 2007. In May last year, ION Orchard appointed digital agency KRDS Singapore to manage its digital presence.

“ION Orchard is a Singaporean landmark – one of the jewels of the Lion City – and we are honoured to join forces with them for the second time.  We look forward to take its brand experience to new heights, and make it a dazzling retail icon not just in Singapore but all across the region,” Cheng Wee Ling, managing partner at TRACK Singapore, said.

Read also: PDPC fines ION Orchard owners SG$15,000 for customer data breach