Aids Concern has launched a campaign to get heterosexual males to get tested after unprotected sex.
How? By scaring the protagonist in the clip with supernatural sounds reminiscent of his eventful evening.
Andrew Chidgey, chief executive officer of AIDS Concern, said the campaign acknowledges that popularity of casual unprotected sex as well as the fear men feel after.
“By highlighting the ‘darker’ side of the unknown, we hope to encourage greater awareness and action through testing by men at risk,” he said.
The creative agency in charge was TBWA\Hong Kong.