INTI International University and Colleges (INTI) has unveiled a video on its social media channels such as Facebook, Instagram, and Twitter, wishing safety for Malaysians who are returning to the workforce on Monday. Released on 4 May, which is known as Star Wars day, the video showed Malaysian health director-general, Hisham Abdullah, as a Jedi (a Star Wars character) with a lightsaber battling the COVID-19 virus. The video then ends with “May the 4th be with you”, a greeting used by Star Wars fans on 4 May, which plays on the word "force".
According to a press release, the social post on Facebook has garnered over 21,000 views, 851 likes and over 220 shares in 36 hours. A quick check by A+M also showed there were 122 comments at the time of writing, with many netizens responding in amusement towards the video. One netizen also shared the video with Malaysia’s official Star Wars fan club’s Facebook page.
Timothy Johnson, senior vice president of marketing, products and partnership at INTI, said the video aims to comfort those entering the workforce again, as well as urges other members of the public to still practice caution during the conditional Movement Control Order (MCO). “While many businesses are allowed to operate under this ease, we are still in the midst of a pandemic. We hope that this light-hearted video serves as a reminder for everyone to still be mindful of best practices and to stay at home as much as we can to continue flattening the virus’s curve,” Johnson added.
This is not INTI's first use of creative content online. Recently, in response to the social distancing measures implemented, it changed its logo into a house, and used the "IN" part of its name "INTI" to encourage Malaysians to "Stay IN(TI) side". Last year during Merdeka, INTI also took festive videos to the next level with its hour-long Merdeka video titled “The Liar’s Game”.
The video dished out a valuable lesson on unity, collaboration, teamwork and patriotism and features a fictional lecturer named Joshua, who was first featured in INTI’s Hari Raya video. Johnson said then that the video aimed to demonstrate the struggles and realities of Malaysia’s founding members prior to independence. Earlier last year, INTI produced a series of four light-hearted videos depicting the different reactions Malaysians student get when it comes to their Sijil Pelajaran Malaysia (SPM) examination results.
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