International Enterprise (IE) Singapore has appointed Havas Media Singapore as its media agency of record.
IE Singapore spearheads the overseas growth of Singapore-based companies and promotes international trade, with presence in over 35 locations globally. As media agency of record, Havas Media Singapore will handle IE Singapore’s traditional media planning and buying, as well as support the brand’s digital media strategy.
The agency was appointed the basis of its understanding of the business and incisive data-driven consumer insights.
Jeremy Heng, director of strategy & content, Havas Media Singapore, who led the pitch said, “We are extremely delighted to have been appointed as the media agency of record for IE Singapore and we look forward to a winning partnership in driving the continued growth of Singapore-based enterprises overseas and leading international trade."
The incumbent on the account is UM.