Intender adds eight clients as agency expands

Independent growth and performance agency Intender has added eight clients over the past six months as it expands beyond its Noosa roots.

The agency has picked up Fabulate, Shooting Star Media, Tiny Souls Media, Kave Home, Motoserve, FCX, Baseline and Communal Group across services including content marketing, SEO and GEO.

The wins follow Intender's expansion into Melbourne last year after securing Griffon Australasia and its portfolio of home improvement brands including Hills, Cyclone, Pope, Nylex and Northcote Pottery.

Intender CEO Phil Ohren said clients were increasingly looking beyond traditional media delivery.

“Clients are looking for more than media delivery,” Ohren said. “They want to understand where their next customers are coming from, where demand is building and how to turn that into sustainable growth.”

The agency said its Media Waste Audits typically identify between 30% and 40% of existing media spend that can be redirected towards higher-value opportunities.

Intender has also launched a refreshed brand identity and website as it enters its next phase of growth.