Instagram has released two new features, one of which propels the social media platform into live video, and another which is eerily similar to the direct messaging functions on Snapchat – disappearing photos and videos for groups and friends in Instagram Direct.
The two new options allow users to have two more ways to “share freely and in the moment”, in addition to Instagram Stories. Similar to Instagram Stories, the new live story function too will disappear from the app to allow users to “feel more comfortable sharing anything, anytime.”
The other new feature which allows disappearing photos and videos for groups and friends in Instagram Direct is similar in terms of interface to Snapchat’s, which too allows users to send images and videos to friends which disappear. Here are two videos for comparison.
Snapchat’s chat function
Needless to say Twitter users have already begun to pick up the similarities, some even heralding the end of Snapchat.
Instagram has done it guys. Direct picture messaging. Literally all that’s left are the filters/geotags and Snapchat will be destroyed
— Weebathan (@_jburnham) November 22, 2016
Instagram wanna be snapchat so bad — La Diabla (@spanishcvndy) November 21, 2016
Instagram sent me a video letting me know it’s taken another step towards being Snapchat
— Kate (@katethewasp) November 21, 2016
Some are frustrated on which platform they should be on as both offer the same features.
How do people post on their snapchat story AND their Instagram story like what’s the difference & how do you decide where to post what — Jenn McAllister (@jennmcallister) November 22, 2016
So, what do you think? Will this really be the end of Snapchat?