Instagram has launched the #MonthofGood initiative to inspire consumers to come together, spread kindness and do good during Ramadan. Instagram users are invited to share their acts of good - big or small - over the course of the month and to encourage others to do the same, using the hashtag #MonthofGood.
According to Instagram, the acts of good can be something as simple as giving thanks to healthcare professionals, posting a positive comment, or hosting a virtual Iftar (breaking fast) to bring together friends and family from around the world. Throughout the month, it will also feature content creators from round the world, who will share moments from their Ramadan celebrations. To help users, Instagram is bringing back its AR Ramadan Lantern camera effect under the Stories section, featuring iconography associated with Ramadan. The effect also includes greetings in English, Arabic, Bahasa, Turkish and Farsi.
"While this year will be different for many people, Ramadan remains a time for generosity, charity, spiritual reflection and connecting with family and friends - even if we can’t physically be together," it said. Instagram added that there were over 16 million uses of the word "Ramadan" on its platform in last year alone.
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Separately, Instagram has been taking steps to show its support for small businesses and keep its users safe and informed during the COVID-19 pandemic. Recently, Instagram allowed small businesses to share a new gift card, food order and fundraiser stickers in Stories and on their profiles. When users see gift card or food orders, they can tap to make their purchase. Fundraisers open on Facebook to a personal fundraiser created by business owners or their supporters.
Currently, the gift cards and food orders for delivery and take out are only available in the US and Canada but will roll out globally in the coming weeks. Fundraises will also be coming soon, Instagram announced in a blog post. Additionally, it also created a "Stay Home" sticker to help those practising social distancing connect with others and also removed COVID-19 accounts from recommendations, unless provided by credible health organisation.
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