Instagram's massive monetisation move

Instagram has launched its Partners Programme.

According to a blog post from Instagram, this proramme brings on board “a set of experts vetted for excellence ready” to help businesses grow on Instagram. The platform has already inked deals with 40 partners. These partners include familiar names such  Adobe, Brand Networks,Salesforce, Kenshoo and ReFUEL4 amongst others.

The partners Instagram brought on board have three key areas of expertise on the platform: ad tech, community management and content marketing.

  • Ad Tech: Advertisers can easily manage ads throughout the planning, buying and optimising process
  • Community Management: Marketers can better interact and understand the Instagram community
  • Content Marketing: Businesses can quickly create, curate and source content

“We created Instagram Partners to make it easier for advertisers of any size to find the best-in-class technology partners they need to get great results on our platform,” the blog post read.

“We are excited to be recognised as a member of the Instagram Partner Program for content marketing. Our clients have increased their focus on Instagram as a growth channel and the results have been strong across many verticals. Our video editing tool, which has been launched, makes the process of developing ‘thumb-stopping’ engaging video content easier for designers and will be a key advantage." Kazuhiro Takiguchi, founder/CEO, ReFUEL4.

“We’re excited to have been selected as an initial member of the Instagram Partner Program,” Patience Yi, vice president of strategic alliances at Hootsuite said. “Instagram via Hootsuite has made it easier for our customers to be more efficient community managers as they engage their audience with rich visual content.”

“Mobile advertising has become a lynchpin for marketers seeking to connect with audiences in meaningful ways,” said Will Martin-Gill, chief product officer for Kenshoo.

“Through integrating with the Instagram Ads API, we’ve witnessed first hand the power of advertising on Instagram; by being named an initial member of the Instagram Partners Program, we can continue to guide the world’s leading advertisers in optimizing their investment on this promising publisher.”

Earlier this year, Instagram first rolled out a full-funnel advertising solution following up on its plans first announced in June. The platform now enables advertisers of all scales to run ads on the platform in Asia Pacific and globally. It first unveiled its ads product back in November of 2013.