Online media and advertising technology provider Innity has officially launch its operations in Taiwan as part of the group’s expansion plans in the region.
The new office will be helmed by Raymond Teoh as general manager.
Innity Taiwan has begun work with over brands such as Samsung, Porsche, and Biore to launch their online campaigns in the country.
It will be offering advertisers in Taiwan online advertising solutions to run measurable campaigns across display, video, mobile, social & programmatic, for a complete branding experience online by leveraging on the Innity Engage+ platform.
Teoh has over 10 years of experience in advertising and branding in the digital sector. Reporting to him would be Josephine Eng, who is tapped to lead the business development team after relocating from Innity Malaysia.
“Taiwan is a huge market brimming with potential in terms of adoption rate, as well as advertiser and publisher maturity. Diving into this country will allow us to position Innity Corp as a leading online media in the region,” Phang Chee Leong, CEO and co-founder of Innity, said.
“With Raymond and Josephine’s excellent record of building strong relationships with the region’s publishers and advertisers, they are absolutely poised to launch and grow our Taiwan operations."
Commenting on the launch of the office, Teoh said: "We are happy to launch our Taiwan operations as it is an exciting, booming market which will allow us to work with premium publishers to introduce innovative digital branding solutions to the market.”
With the addition to this new office, Innity now has presence in Malaysia, Singapore, Thailand, Indonesia, Vietnam, Philippines, Hong Kong, and China, with over 170 staff in total.