Innisfree picks Blugrapes

Korean cosmetics company Amorepacific Corporation has appointed Blugrapes as the official social media agency of Innisfree. The agency will be supporting the expansion plans of Innisfree, starting with the Singapore market.

Blugrapes will be responsible for advising, conceptualising and deploying social media solutions for Innisfree. It will also be handling consumer engagement and management. The decision was made after an invitation only closed-door pitch.

The appointment is for a period of six months.

This is the second Amorepacific brand that comes under Blugrapes’ care. The appointment comes shortly after winning the Laneige regional account earlier in the year.  Innisfree is currently actively expanding across ASEAN starting with Singapore. Innisfree’s first store will be opening in late November at Takashimaya, Ngee Ann City.

“We are glad to have Blugrapes as our digital marketing advisors. We will leverage on their expertise and experience of skincare and beauty industry to catapult Innisfree into an extremely successful brand on digital,” Sharon Chew, marketing executive, Innisfree, Singapore said.